Our Why
Everyday GRIT founder Greg Lane has searched and tested hundreds of non-toxic deodorants on the market and nothing could stop his armpits from terrible odor, he even tried not wearing deodorant for weeks to "reset his body"... According to his wife that definitely did NOT work. With his confidence to be around others fading he knew he couldn't give up. Little did he know that's when he would learn he could make his own natural deodorant with very few, simple ingredients. After a year of testing his own product and still in disbelief how well it works, that is when Everyday GRIT was born. We are committed to providing the smelly sweaters of the world a deodorant solution that doesn't have any harmful chemicals and really works! It's mind blowing how simple yet effective it is and we can't wait to share it with the world.
Mission and Values
Our mission is to provide every person that gets sweaty around others a deodorant that works. We believe it's important to be a part of a community that is active and everyone can stay feeling confident being around each other. There's no reason to stress about your armpits. We got them covered!