About
Everyday GRIT was founded by Greg Lane, whose journey began with a personal challenge: finding a non-toxic deodorant that truly worked. After testing countless products on the market and even attempting a “body reset” by going deodorant-free (much to his wife’s dismay), Greg was left frustrated and determined.
Rather than giving up, he decided to take matters into his own hands. Through research and experimentation, he discovered he could create a highly effective, natural deodorant using just a few simple, non-toxic ingredients. After a year of testing and refining his formula, Greg was amazed by the results—and Everyday GRIT was born.
At Everyday GRIT, we are dedicated to providing a reliable solution for those who struggle with odor, offering a deodorant free from harmful chemicals that actually works. Simple, effective, and life-changing—we can’t wait to share it with the world!
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Our Mission
At Everyday GRIT, our mission is to empower individuals to feel confident and comfortable in any environment by providing a highly effective, natural deodorant. We believe in fostering active, vibrant communities where everyone can focus on connection and participation—without worrying about odor or discomfort. With Everyday GRIT, you can embrace your day with confidence, knowing we’ve got you covered.